Universidad Adolfo Ibañez

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Marketing

Ignorant experts and erudite novices: Exploring the Dunning-Kruger Effect in wine consumers, Food Quality and Preference, 65, 181-184

Mauricio Mittelman - Eduardo B. Andrade.

"Product Order Affects Consumer Preferences for Variety Bundles,” European Journal of Marketing, 51 (5/6).

- Constanza Bianchi

Tourism destination competitiveness of Chile: A stakeholder perspective, Tourism Planning & Development (online: 6 enero 2017), , 1-20

Constanza Bianchi

SME international performance in Latin America: The role of entrepreneurial and technological capabilities, Journal of Small Business & Enterprise Development, 24, 176-195

Constanza Bianchi

Virtual trade shows: Exhibitors’ perspectives of virtual marketing capability requirements, Electronic Commerce Research & Applications, 21, 17-26

Constanza Bianchi

Consumer intentions to engage in s-commerce: A cross-national study, Journal of Marketing Management, 33, 464-494

Tourism destination competitiveness of Chile: A stakeholder perspective, Tourism Planning & Development, 14, 447-466

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