Universidad Adolfo Ibañez

Publicaciones

Estas Filtrando por:

Marketing

Constanza Bianchi

Drivers of local food consumption: A comparative study, British Food Journal, 2282-2299, 117

Constanza Bianchi

Internet marketing capabilities and international market growth., International Business Review, 820-830, 25

Constanza Bianchi

Consumer brand loyalty in the Chilean wine industry, Journal of Food Products Marketing, 442-460, 21

Producer–consumer misalignment as a possible cause for new food failure: Empirical evidence from Chile, Journal of International Food and Agribusiness Marketing, 228-253, 27

The influence of experts positive word-of-mouth on a wine´s perceived quality and value: The moderator role of consumers expertise, Journal of Wine Research, 181-191, 26

Knowledge inflows effects on middle managers ambidexterity and performance, Management Decision, 2303-2320, 53

Intention to try unfamiliar food: The role of level and type of unfamiliarity, food neophobia, and ethnocentrism, Journal of Food Products Marketing, 244-254, 21

Mauricio Mittelman - Fernando Jorge Ferreira Macieira, and Marcos Ávila.

It Doesn’t Hurt to Ask: Assessing Default Effects in a Brazilian Gas Station,” International Business Research, 7 (6), 61-66.

Mauricio Mittelman - Eduardo B. Andrade, Amitava Chattopadhyay, and C. Miguel Brendl.

"The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking,” Journal of Consumer Research, 41 (4), 953-64.

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