Universidad Adolfo Ibañez

Publicaciones

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Constanza Bianchi

Constanza Bianchi

Inward Internationalization of Consumer Services: Lessons from Australian Services Firms., Journal of Services Marketing, 25, 282-293

Constanza Bianchi

On Importer Trust and Commitment in International Supply Channels: A Comparative Study between Two Developing Countries, International Marketing Review, 27, 55-86

Constanza Bianchi

Consumer-based brand equity for Australia as a long haul tourism destination in an emerging market, International Marketing Review, 27, 434-449

Constanza Bianchi

Inward Exporting of Professional Services: Lessons from Australian Educational Firms., Services Marketing Quarterly, 31, 174-193

Constanza Bianchi

Sell, Give Away, or Donate: An Exploratory Study of Fashion Clothing Disposal Behaviour in Two Countries, The International Review of Retail, Distribution and Consumer Research, 20, 353-368

Constanza Bianchi

Retail Internationalisation from Emerging Markets: Case Study Evidence from Chile., International Marketing Review, 221-243, 26

Constanza Bianchi

Investigating Consumer Expectations of Convenience Store Attributes in Emerging Markets: Evidence in Chile., Journal of International Consumer Marketing, 309-320, 21

Constanza Bianchi

Format blurring and attribute saliency: evidence in Chile, Academia, Revista Latinoamericana de Administración, , 19-32

Constanza Bianchi

Export marketing strategies of a developing country. An exploratory study of the main challenges and success factors for Chilean food exporters, Journal of Food Products Marketing, 13, 1-19

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