Publicaciones

Inward Internationalization of Consumer Services: Lessons from Australian Services Firms., Journal of Services Marketing, 25, 282-293

The growth and international expansion of an emerging market retailer in Latin America., Journal of Global Marketing, 24, 357-379

Consumers reactions to brand extensions in a competitive context. Does fit still matter?, Journal of Consumer Research, 37, 543-553

Consumer-based brand equity for Australia as a long haul tourism destination in an emerging market, International Marketing Review, 27, 434-449

On Importer Trust and Commitment in International Supply Channels: A Comparative Study between Two Developing Countries, International Marketing Review, 27, 55-86

Inward Exporting of Professional Services: Lessons from Australian Educational Firms., Services Marketing Quarterly, 31, 174-193

Sell, Give Away, or Donate: An Exploratory Study of Fashion Clothing Disposal Behaviour in Two Countries, The International Review of Retail, Distribution and Consumer Research, 20, 353-368

Corporate behavior, social cynicism, and their effect on individuals perceptions of the company, Journal of Business Ethics, 91, 311-324

Investigating Consumer Expectations of Convenience Store Attributes in Emerging Markets: Evidence in Chile., Journal of International Consumer Marketing, 309-320, 21