Publicaciones

Retail Internationalisation from Emerging Markets: Case Study Evidence from Chile., International Marketing Review, 221-243, 26

Format blurring and attribute saliency: evidence in Chile, Academia, Revista Latinoamericana de Administración, , 19-32

The effect of extrinsic cues on imported wine evaluations: An experimental approach, Journal of Food Products Marketing, 14, 33-47

Compromising the Compromise Effect: Brands Matter, Marketing Letters, 18, 223-236

Vulnerability of global brand to negative feedback effects, Journal of Business Research, ,

Export marketing strategies of a developing country. An exploratory study of the main challenges and success factors for Chilean food exporters, Journal of Food Products Marketing, 13, 1-19

Home Depot in Chile: Case Study, Journal of Business Research, 59, 391-393

Lessons learned from unsuccessful retailer internationalization attempts: Main mistakes of international retailers in Chile, Journal of Business Research, 59, 140-147

Do cultural differences affect international buyer-seller relationships?, Journal of International Consumer Marketing, 18,