Biblioteca de Investigación

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Constanza Bianchi

Constanza Bianchi

Antecedents of consumer brand loyalty in the Australian wine industry, Journal of Wine Research, 91-104, 25

Constanza Bianchi

Internet marketing capabilities and international market growth., International Business Review, 820-830, 25

Constanza Bianchi

Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE), Tourism Management, 215-223, 42

Constanza Bianchi

Costco and the Aussie Shopper - A case Study of the Market Entry of an International Retailer, The International Review of Retail, Distribution and Consumer Research, 22, 507-527

Constanza Bianchi

Investigating Consumer Expectations of Convenience Store Attributes in Emerging Markets: Evidence in Chile., Journal of International Consumer Marketing, 309-320, 21

Constanza Bianchi

Defensive strategies of local companies against foreign multinationals. Evidence from Chilean retailers ., Latin American Business Review, 69-87, 6

Constanza Bianchi

Inward Internationalization of Consumer Services: Lessons from Australian Services Firms., Journal of Services Marketing, 25, 282-293

Constanza Bianchi

An Exploratory Study of the Factors Enhancing and Inhibiting Export Growth in the Chilean Wine Industry., Journal of International Food & Agribusiness Marketing, 85-102, 25

Constanza Bianchi

Antecedents of Attitudinal Destination Loyalty for a Long-Haul Market: Australia’s Brand Equity among Chilean Visitors., Journal of Travel and Tourism Marketing, 28, 736-750

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