Sandra Milberg

Sandra Milberg

Ph.D in Business Administration

Profesor titular.

E-mail: sandra.milberg@uai.cl
Sede: Santiago - Peñalolén

Biografía

Ph.D in Business Administration, University of Pittsburgh, Estados Unidos, 1993.

Directora del Master of Science en Marketing y profesora investigadora de la Escuela de Negocios UAI. Fue profesora asociada de las cátedras de Principios de Marketing y Comportamiento de los Compradores en la Universidad de Georgetown e investigadora del Instituto de Estudios de Marketing en la Universidad de Pittsburgh.

Investigaciones Destacadas
Sandra Milberg

A Synthesis of Attraction Effect Research: Practical Marketing Implications?, European Journal of Marketing, 48,

Sandra Milberg

Compromising the Compromise Effect: Brands Matter, Marketing Letters, 18, 223-236

Sandra Milberg

Consumers reactions to brand extensions in a competitive context. Does fit still matter?, Journal of Consumer Research, 37, 543-553

Sandra Milberg

Growth of Private Label Brands: A Worldwide Phenomenon?, Journal of International Marketing , 23, 72-90

Sandra Milberg

Vulnerability of global brand to negative feedback effects, Journal of Business Research, ,

Sandra Milberg

International Segmentation Using Biplots: A Diffusion Approach., Journal of Global Marketing, 27,

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