Universidad Adolfo Ibañez


Growth of Private Label Brands: A Worldwide Phenomenon?, Journal of International Marketing , 23, 72-90

A Synthesis of Attraction Effect Research: Practical Marketing Implications?, European Journal of Marketing, 48,

International Segmentation Using Biplots: A Diffusion Approach., Journal of Global Marketing, 27,

Consumers reactions to brand extensions in a competitive context. Does fit still matter?, Journal of Consumer Research, 37, 543-553

Compromising the Compromise Effect: Brands Matter, Marketing Letters, 18, 223-236

Vulnerability of global brand to negative feedback effects, Journal of Business Research, ,

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