Publicaciones

Investigating marketing managers perspective on social media in Chile, Journal of Business Research, ,

Examining the role of wine brand love on brand loyalty: A multi-country comparison, International Journal of Hospitality Management, 47-55, 49

Internet marketing capabilities and international market growth., International Business Review, 820-830, 25

Drivers of local food consumption: A comparative study, British Food Journal, 2282-2299, 117

Consumer brand loyalty in the Chilean wine industry, Journal of Food Products Marketing, 442-460, 21

Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE), Tourism Management, 215-223, 42

Antecedents of consumer brand loyalty in the Australian wine industry, Journal of Wine Research, 91-104, 25

Internationalisation of Emerging Market Firms: An Exploratory Study of Chilean Companies, International Journal of Emerging Markets, 54-71, 9

An Exploratory Study of the Factors Enhancing and Inhibiting Export Growth in the Chilean Wine Industry., Journal of International Food & Agribusiness Marketing, 85-102, 25