Influence of contextual information and past prices on the willingness to pay and expected quality evaluations

Área de publicación General Management y Estrategia

Tipo de publicación Artículos

Lugar de publicación Journal of Consumer Behaviour

Fecha de publicación 2017

Autores Jaime Lavín - Mauricio A Valle, Nicolas S Magner, Cristian E Geldes

Journal of Consumer Behaviour. Influence of contextual information and past prices on the willingness to pay and expected quality evaluations

Influence of contextual information and past prices on the willingness to pay and expected quality evaluations. Journal of Consumer Behaviour.