Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)

Área de publicación Marketing

Tipo de publicación Artículos

Lugar de publicación -

Fecha de publicación 2014

Autores Constanza Bianchi

Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE), Tourism Management, 215-223, 42