Universidad Adolfo Ibañez

Publicaciones

Estas Filtrando por:

Marketing

Entrepreneurship at the periphery: Exploring framework conditions in core and peripheral locations., Entrepreneurship Theory and Practice, 37, 815-835

Constanza Bianchi

Risk, Trust, and Consumer Online Purchasing Behaviour: A Chilean Perspective, International Marketing Review, 29, 253-275

Constanza Bianchi

Costco and the Aussie Shopper - A case Study of the Market Entry of an International Retailer, The International Review of Retail, Distribution and Consumer Research, 22, 507-527

Clusters or un-clustered industries?: Where inter-firm marketing cooperation matters., Journal of Business and Industrial Marketing, 27, 392-402

Andrés Cuneo

Private label brands: Measuring equity across consumer segments , Journal of Product and Brand Management, 21, 428-438

Andrés Cuneo

Measuring private labels brand equity: A consumer perspective, European Journal of Marketing, 46, 952-964

Constanza Bianchi

Antecedents of Attitudinal Destination Loyalty for a Long-Haul Market: Australia’s Brand Equity among Chilean Visitors., Journal of Travel and Tourism Marketing, 28, 736-750

Constanza Bianchi

Antecedents of importer relationship performance in Latin America., Journal of Business Research, 64, 258-265

Constanza Bianchi

Consumer clothing disposal behaviour: A comparative study., International Journal of Consumer Studies, ,

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