Publicaciones

Do cultural differences affect international buyer-seller relationships?, Journal of International Consumer Marketing, 18,

Lessons learned from unsuccessful retailer internationalization attempts: Main mistakes of international retailers in Chile, Journal of Business Research, 59, 140-147

Home Depot in Chile: Case Study, Journal of Business Research, 59, 391-393

Defensive strategies of local companies against foreign multinationals. Evidence from Chilean retailers ., Latin American Business Review, 69-87, 6

Desafíos de la internacionalización de retailing: Errores de empresas internacionales en Chile, Trend Management, ,

An institutional perspective on retail internationalization success: Home Depot in Chile, International Review of Retail, Distribution, and Consumer Research, 14, 149-169

Defending the local market against foreign competitors: The example of Chilean retailers, International Journal of Retail & Distribution Management, 32, 495-504

Global brains: Knowledge and competencies for the 21st century, Journal of the Academy of Marketing Science,, 31,