Publicaciones

Extrinsic cues and perceived risk: The influence of consumption situation, Journal of Consumer Marketing, 23, 237-247

Defensive strategies of local companies against foreign multinationals. Evidence from Chilean retailers ., Latin American Business Review, 69-87, 6

Signaling corporate values: Consumers´ suspicious minds., Corporate Governance: The International Journal of Business in Society, 70-81, 5

Desafíos de la internacionalización de retailing: Errores de empresas internacionales en Chile, Trend Management, ,

An institutional perspective on retail internationalization success: Home Depot in Chile, International Review of Retail, Distribution, and Consumer Research, 14, 149-169

Defending the local market against foreign competitors: The example of Chilean retailers, International Journal of Retail & Distribution Management, 32, 495-504

Global brains: Knowledge and competencies for the 21st century, Journal of the Academy of Marketing Science,, 31,