Publicaciones

A Synthesis of Attraction Effect Research: Practical Marketing Implications?, European Journal of Marketing, 48,

International Segmentation Using Biplots: A Diffusion Approach., Journal of Global Marketing, 27,

Antecedents of consumer brand loyalty in the Australian wine industry, Journal of Wine Research, 91-104, 25

Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE), Tourism Management, 215-223, 42

Internationalisation of Emerging Market Firms: An Exploratory Study of Chilean Companies, International Journal of Emerging Markets, 54-71, 9

An Exploratory Study of the Factors Enhancing and Inhibiting Export Growth in the Chilean Wine Industry., Journal of International Food & Agribusiness Marketing, 85-102, 25

Consumer Internet Purchasing Behaviour in Chile., Journal of Business Research, 1791-1799, 66

Destination brand equity for Australia: Testing a model of CBBE in short haul and long haul markets, Journal of Hospitality & Tourism Research, ,

Management characteristics and the decision to internationalize: Exploration of exporters vs. non-exporters within the Chilean wine industry", Journal of Wine Research, 195-209, 24